Leadership Coaching & Speaking · Sept 2025 – Present
Unspeakable
Leadership
Project Overview
A powerful voice in leadership, with a vision for what comes next.
Unspeakable Leadership is led by a Vancouver-based Woman of Color (WOC) leadership coach, speaker, and consultant with a wealth of knowledge and a clear mission: helping others break through barriers and lead with purpose. Warm, intelligent, and deeply experienced, she already had the credibility, the stage presence, and a vision for where she wanted her brand to go. She partnered with OurSocial to help bring that vision to life online and open even more doors for keynote speaking and consulting opportunities. Early on, we flew to Kamloops, BC, to film one of her keynote speaking engagements together.
Growth in LinkedIn impressions in just 42 days after the platform pivot.
Consistent growth in unique accounts reached across LinkedIn.
295 new followers gained in 41 days, the right audience, on the right platform.
Her vision, ready for the next stage.
She had the credentials, the experience, and the presence that commands a room, along with a clear vision for how she wanted her brand to grow. She'd already laid the foundation for her online presence, but sustaining the consistency it needed to scale was hard while also running a coaching practice, preparing keynote talks, and showing up fully for clients.
She came to OurSocial looking for a partner who could help her scale and elevate that vision. The goal was not just followers, it was opening even more doors: more speaking bookings, consulting inquiries, and a community that reflected her mission. That required the right strategy and hands-on execution, together.
Thought leadership content and community event campaigns, built to convert visibility into opportunity.
The platform shift that changed her reach.
We started with a multi-platform strategy across Instagram, TikTok, and LinkedIn, then made a strategic call in March 2026 to shift focus to LinkedIn as the primary platform. For a leadership coach targeting executives and organizations, that is where her audience was already paying attention and where speaking opportunities are won.
The shift to LinkedIn as our primary platform was one of the most impactful decisions we made together. Within weeks, the right people were finding her, engaging with her content, and reaching out about speaking opportunities.
Through close collaboration on every shoot, we're able to amplify her voice and brand online.
Social Media and Thought Leadership
She already had a powerful voice and a clear point of view. Our role was to make sure that voice was showing up consistently and reaching the right people. We manage her social media across platforms, shaping content that positions her as the thoughtful, experienced leadership coach she already is.
Email Newsletter
Together we create a biweekly email newsletter that keeps her community close. Each edition blends practical leadership tips with real storytelling, giving her audience something worth reading and a reason to stay connected between her speaking engagements and events.
Podcast Support
She hosts a podcast where she invites fellow WOC leaders to share their knowledge, stories, and experience. We handle the editing and scheduling so she can stay focused on the conversations that matter, showing up consistently for her listeners without the production workload on her plate.
Speaking Page Redesign
Her speaking page needed to reflect the experience of actually being in the room with her. We worked alongside her to redesign it, using real footage and photography from her keynotes so that anyone considering booking her could immediately understand what she brings to a stage.
Content that opens
real doors.
Every piece of content we created had one purpose: to amplify the credibility and business she'd already built. Keynote footage became powerful social proof of her work. Thought leadership posts on LinkedIn extended her voice to the executives and organizations she wanted to reach. Community event campaigns filled rooms and waitlists for the dinner series she built. The website speaking page gave bookers a clear picture of what she brings to the room.
On stage, captured live by OurSocial.
Social Media and Content
Full social media management covering content strategy, scripting, videography, photography, video editing, graphics, publishing, and community engagement.
Email and Podcast
A biweekly email newsletter crafted together to nurture her community, paired with full podcast editing and scheduling so every episode goes out consistently and professionally.
Live Production and Web
On-location videography and photography including keynote capture, scripted reels, and a collaborative redesign of her speaking page to help potential bookers understand exactly what she brings to a stage.
The work, live.
Selected ReelsOpening doors to
new opportunities.
Since pivoting to LinkedIn as the primary platform in March 2026, growth has been sharp and consistent: impressions up 33% in 42 days, reach growing steadily, and 295 new followers in under six weeks.
Christina is absolutely incredible, talented, organized and on-top of everything - trends and all. She has been a pleasure to work with! As a small business owner, marketing has been an area that I truly wanted to expand. Christina not only understands our vision, she always provides thoughtful and strategic direction to move us forward in meeting our quartely goals. Each month, I am blown away with the ideas, impact and analytics. Sign on with Christina and you will wonder how did you do business without her!