Food & Beverage · Mar 2024 – Jul 2025
The Hestia
Veggie
Project Overview
A restaurant that came to us right at the start.
The Hestia Veggie is a Vietnamese vegetarian restaurant with fresh, flavourful food and a clear sense of purpose. They came to OurSocial ready to build their brand presence online, and we became their full marketing partner from day one. Over 16 months, we handled everything from their website and brand kit to social media management, paid ads, and influencer marketing, helping them grow into a recognized local brand with a real community behind them.
From 355 followers at launch to a community nearly ten times that size.
Total reach delivered through paid campaigns over 16 months.
We build for action, not just attention.
Exceptional food with a brand story ready to be told.
The Hestia Veggie team came to OurSocial ready to build their brand presence and welcome guests to try their food. What they needed was a full marketing partner who could bring it to life with real intention behind every decision.
All photography captured by OurSocial, used across their website, social media, and marketing materials.
Building every layer
of their brand.
We worked closely with their team to create their marketing presence in a way that was organized and always true to the restaurant's character. From visual identity to content to paid growth, every piece was intentional and every decision connected to the next.
Every layer built with intention, from brand kit to website to content.
Brand Foundation
We created their brand kit, built their website, and shot all the photography for it. With very little existing brand foundation to work from, we built the entire visual identity from the ground up before a single piece of our content went live.
Full Content Production
Monthly content shoots covered everything from menu items to promotions and behind-the-scenes moments. Content was edited, captioned with keywords, published on Instagram as the primary platform, and cross-posted to TikTok and Facebook.
Influencer Marketing
We managed a network of 17 influencers and ran 2 community giveaways to amplify reach and build a genuine following. From outreach to content review to results tracking, every influencer partnership was handled completely on our end.
Website and Digital Foundation
We designed The Hestia Veggie's website and shot all the photography needed to bring it to life. Beyond the initial launch, we supported ongoing updates including promotional pieces and a reservation workflow to make it easier for customers to book and for the team to manage.
Every layer of a brand
built in 16 months.
Every element, from brand kit to website to influencer network to paid ads, was built with the same intention: give this restaurant the presence that matched the quality of food they were already serving. Food photography made the menu irresistible, and influencer content opened doors to communities. Promotional campaigns filled seats and grew catering inquiries.
Food photography and campaign content that built a real community around the restaurant.
Brand & Website
Before anything else went live, we built the full foundation: brand kit, visual identity, photography, and a complete website built from scratch.
Content & Influencer
Monthly content production across Instagram, TikTok, and Facebook, plus management of 17 influencers and 2 community giveaways.
Influencer and Community
From managing 17 influencers and running community giveaways to paid campaigns that drove 88.8K+ reach and a 420% increase in link clicks, every effort was focused on growing the right audience around the restaurant.
The work, live.
Selected ReelsFrom opening day to a
recognized local brand.
Over 16 months, The Hestia Veggie went from no marketing presence to a fully established brand online. Followers grew nearly tenfold. Content volume jumped from 12 to 245 posts. Paid ads delivered a 4.78% CTR on a $200 monthly budget, nearly ten times the industry average. Over 88,800 people were reached through campaigns that cost a fraction of what most restaurants spend.
The results are the kind that take years and significant budgets for most brands to achieve. For The Hestia Veggie, it happened in 16 months. Built deliberately, executed with care, and delivered with real results.
Super professional, creative, and always on top of things — from managing our social media to content creation and influencer outreach. Communication was smooth and everything was done with care and attention to detail.