Artisan Bakery · Nov 2024 – Present
Butter
crumbs
Project Overview
A Vancouver cookie boutique where every bite brings people back.
Buttercrumbs is a Vancouver-based cookie boutique with a simple but powerful belief: a cookie is a universal love language. Known for their melt-in-your-mouth butter cookies, gourmet soft cookies, and mochi muffins, everything they make is crafted with care and shared with intention. When they came to OurSocial in November 2024, their holiday cookie box launch was just weeks away and they needed a partner who could hit the ground running. We did, and the partnership has continued growing ever since.
Over a million estimated views on Instagram since launch.
Significant audience growth since OurSocial joined the Buttercrumbs team.
Content built to perform, from product reels to campaign carousels.
The countdown had already started.
Buttercrumbs had already built something real. A loyal community, a distinctive voice, and a brand rooted in the kind of warmth that makes people come back. What they needed was a partner who could step in immediately, understand the brand from day one, and bring that story to life online before their biggest sales moment of the year arrived.
Every layer of their social presence, handled.
We work closely with the Buttercrumbs team, showing up on-site, planning every shoot, scripting content, and executing every campaign from start to finish. The goal is simple: give the team back their time so they can focus on what they love most.
On-site content days planned around every format, from reels to stories to carousels.
Content that tells the full story
We show up on-site for dedicated content days, capturing everything from product photography and videography to behind-the-scenes moments in the kitchen, owner stories, and real customer interactions. Every shoot is planned to capture content across multiple formats so the feed always has something worth stopping for.
Campaign Creative
We script all the reels, design carousel graphics, and build out their Instagram story sequences. The team only needs to show up during the shoot and approve the content before it's published.
Campaign Launches
From their annual holiday cookie box to their Lunar New Year drop, each launch has driven their strongest sales yet. When Buttercrumbs opened their pop-up cafe in Downtown Vancouver, we supported the full arc from teaser content to opening day and the activations that kept their community engaged long after the doors opened. Along the way, we have supported brand collaborations with Doe Coffee, Nami Cafe, and JenK Event Design, bringing the Buttercrumbs brand into new spaces and new communities.
Data-Driven Strategy
Each month, we review performance data, track what resonates with their audience, and adjust the strategy accordingly, keeping growth tied to real results.
Content worth stopping for.
Every piece of content was built to reflect what Buttercrumbs is genuinely about. Product reels showcased the texture and care behind every cookie. Owner content gave their audience a real look at the person behind the brand. Customer stories turned genuine moments into content worth sharing. Campaign launches, from seasonal drops to brand collaborations with Doe Coffee, Nami Cafe, and JenK Event Design, kept the community engaged and growing.
Time Given Back
Buttercrumbs is a busy, growing business. By handling every layer of their social presence, we give the team back the time to focus on what they do best, baking the cookies their community keeps coming back for.
Community Growth
From the first holiday box campaign to their Downtown Vancouver pop-up cafe, every piece of content has helped deepen the connection between Buttercrumbs and their growing community.
Content That Keeps Performing
With over 507 pieces of content published and a top-performing reel reaching 84.9K views, the Buttercrumbs feed is not just active. It is working.
The work, live.
Top Performing ReelsA community that keeps showing up.
Since November 2024, Buttercrumbs has shown up across every seasonal moment, product launch, and milestone, with a community that keeps growing. Their audience has grown 82% and their content continues to perform well past the initial post date, with their top-performing reel reaching 84.9K views.
We have worked with Christina on content for Buttercrumbs and she's been great to have around. She shows up to every shoot ready to go every single time - notes prepped, ideas organized, no scrambling. That alone saves us so much time. She's patient, flexible, and easy to work with. I'd recommend her to anyone looking for someone who takes the work seriously but keeps the process smooth and stress-free.