Social Media & Content · 2024
Harvest
Table
Project Overview
A local restaurant that finally had an online presence as good as its food.
Harvest Table had been feeding the Mount Pleasant neighbourhood for four years on word of mouth alone. Great food, loyal regulars — but almost zero online presence. No consistent social, an outdated website, and a mailing list they hadn't touched in eighteen months. We came in and built the full digital operation from the ground up.
Organic reach across all posts in the first 90 days of managed content.
Net audience growth across Instagram and Facebook over 6 months.
Monthly newsletter average — nearly triple the food & beverage industry benchmark.
The restaurant was full on Saturdays.
Empty on the internet.
Harvest Table's owners were hospitality people, not marketers. They knew how to run a kitchen and build a room — but keeping up with Instagram, writing blog content, and sending newsletters felt like a second job they didn't have time for. Posts were sporadic. The website hadn't been updated in two years. Their Google listing had the wrong hours.
Meanwhile, newer restaurants with weaker food were pulling walk-in traffic simply because they showed up online. Harvest Table needed a digital presence that worked as hard as their team did.
Left: the dining room they were proud of. Right: the food nobody online could see.
Strategy first.
Execution always.
Before writing a single post or sending a single email, we spent two weeks understanding their business. Who their regulars were. What brought new customers in. Which nights needed filling. What their chef was proud of. We built a digital plan around the actual rhythms of the restaurant — not a generic social media template.
Content planning session — mapping seasonal menus to content calendar.
Discovery & Content Strategy
Two weeks learning the business — menu cycles, busy periods, target customers — then building a 6-month content plan around what actually drives bookings.
Website Rebuild
A clean, fast, mobile-first site with updated menus, online reservation integration, and copy written to convert browsers into diners.
Social & Content Management
Consistent posting across Instagram and Facebook — photography direction, captions, scheduling, and community management handled end to end.
Email Newsletter & Blog
A monthly newsletter to keep regulars engaged, plus four blog posts per month to build search visibility around local food keywords.
Every post, every page,
every email — on purpose.
Nothing went out without a reason. Each piece of content was tied back to a business goal — filling a slow Tuesday, promoting a new seasonal dish, driving newsletter sign-ups. The social feed told a consistent story of the restaurant: the team, the sourcing, the food, the neighbourhood. It felt human because it was built around real people.
Left: social content in feed. Right: blog and newsletter content driving repeat visits.
New Website
Mobile-first redesign with menu, reservations, and SEO-optimised copy throughout.
Social Management
Daily Instagram and Facebook presence — content, captions, scheduling, and replies.
Email & Blog
Monthly newsletter plus weekly blog content targeting local search traffic.
The work, live.
3 images
More reach, more regulars,
more reservations.
Within three months, Harvest Table's Instagram reach had tripled. New followers were converting into first-time diners — the team started hearing "I found you on Instagram" multiple times a week. The newsletter became one of their most reliable tools for filling midweek seats, with a 58% open rate that their owner described as "better than anything we'd hoped for."
The website rebuild brought them onto the first page of Google for "farm-to-table Vancouver" within four months. Organic search is now their second-largest source of new customers after direct referrals — a channel that simply didn't exist for them before.
"We used to joke that our Instagram was embarrassing. Now people tell us they follow us for the content — and then come in because of it. That's everything."