Skincare · Sephora × Influencer Campaign
Blume
Project Overview
Videography for one of Canada's most recognized beauty brands.
Blume is a leading skincare brand carried in Sephora and Ulta across Canada and the United States. When their senior marketing manager reached out to OurSocial, the brief was clear: professional videography for an influencer campaign featuring Ambi — a creator with 1.1 million Instagram followers — tied to their Sephora retail presence. Three distinct reels, one shoot day, and a hard deadline. We delivered every piece of content without compromising on quality, and the results made it all the way to the CEO's desk.
Editorial teaser, energetic launch reel, and lifestyle behind the scenes — all from a single shoot day.
From shoot day to approved final cut — every video delivered within 48 hours.
Ambi's Instagram following — the audience the campaign content was built to reach.
One shoot day.
Three reels. No room for error.
Blume's senior marketing manager came to OurSocial with a tight brief and a tighter timeline. The campaign needed to support their Sephora retail presence, feature an influencer with a 1.1-million-strong following, and produce three distinct pieces of video content — all from a single shoot day shared with a photography team.
With photography and videography sharing the same window, there was no margin for wasted time. Every minute on set had to count, and every reel had to land with the premium quality that a brand carried in Sephora demands.
On set with Ambi — one shoot day, three distinctly different pieces of content.
Every minute
purposeful.
With a shared shoot window and a hard delivery deadline, the work had to be done before the day started. Every reel was mapped in advance — shot lists planned, transitions decided, creative direction locked — so that on the day, the only job was capturing great content with precision and confidence.
Pre-planned to the shot — so the shoot day ran smoothly and the edit moved fast.
48-Hour Turnaround
With a hard campaign deadline, our team worked strategically to ensure every video was completed and approved on time. Shoot to delivery in 48 hours — without sacrificing a frame of quality.
Editorial Teaser
A polished, high-end teaser designed to build anticipation for the campaign. Clean visuals, intentional pacing, and a premium feel that matched the Sephora retail environment Blume is stocked in.
Energetic Launch Reel
A dynamic, voiceover-driven reel with b-roll designed to capture attention and drive engagement at launch. High energy, on-brand, and crafted to make the Blume × Sephora campaign impossible to scroll past.
Lifestyle Behind the Scenes
A warm, candid look behind the campaign that brought audiences deeper into the Blume brand world. Authentic moments captured with the same professional quality as the hero reels — giving the campaign texture and personality.
Three reels.
Three distinct stories.
Each of the three reels served a specific function within the campaign arc. The editorial teaser built intrigue. The launch reel drove momentum. The behind-the-scenes content humanized the brand. Together, they gave Blume a campaign that felt cohesive and considered — from the first frame to the last.
Editorial and behind-the-scenes content — premium quality across every format.
Editorial Teaser
A high-end, polished reel built to create anticipation — clean, intentional, and premium to match the Sephora environment.
Launch Reel
A dynamic, voiceover-driven reel with b-roll — high energy, on-brand, built to stop the scroll at launch.
Behind the Scenes
Warm, candid moments from the shoot — giving the campaign depth, authenticity, and the Blume brand personality.
The work, live.
3 images
Delivered in 48 hours.
Loved by the CEO.
From shoot day to first draft, every video was turned around in 48 hours — on deadline, on brief, and at a quality that exceeded expectations. The senior marketing manager shared the final cuts with Blume's CEO, who personally loved the work.
The CEO reached out directly to book another shoot, turning what began as a one-off campaign project into an ongoing creative partnership. The quality spoke for itself — and it opened the door to everything that came next.
A client quote is on its way — we'll update this section once received from the Blume team.