Beauty & Skincare · Dec 2025 – Present
Curated
Facial Bar
Project Overview
A one-woman skincare studio with a story worth sharing online.
Curated Facial Bar is an acne skincare studio run entirely by its founder, an acne specialist dedicated to helping clients build confidence in their skin. From booking and admin to the services themselves, she manages every part of her business with remarkable care. Her brand is warm, intentional, and rooted in building genuine confidence for people navigating acne. Social media had always been on her radar, but between running a full client schedule and continually levelling up her expertise, there was simply never enough time to give it the attention it deserved. She came to OurSocial ready to make a change, and we took the entire social presence off her plate so she could stay focused on her clients.
Organic views accumulated in the first 90 days of managed social.
Significant growth in the number of unique accounts reached.
More than double the profile visits, people actively exploring the brand.
Visitors clicking through to book, social turning into real appointments.
People actively looking up where to find her studio in person.
A growing community of people invested in the Curated Facial Bar brand.
A thriving studio with a story ready to reach more people.
The founder of Curated Facial Bar is a specialist, deeply skilled, continually learning, and fully committed to her clients. She had already been building her presence online but knew it could be more. She needed a partner who could take the social side completely off her plate and elevate it to match the quality of care she delivers every day. That is exactly where OurSocial came in.
The studio and brand that deserved a social presence to match.
A system built around her time.
Her time is the most valuable thing she has, so we designed a process that protects it. She contributes her expertise and her perspective, approves content before it goes live, and trusts OurSocial to handle everything in between, from strategy and scripting to production, editing, publishing, and community engagement.
Dedicated monthly content days, focused, efficient, and fully planned in advance.
Content Strategy
Before every shoot, the strategy is set, the ideas are mapped, and every script is written. Everything is created in advance, giving her time to prepare and familiarize herself with the content before the camera rolls.
Content Shoots
We handle all filming and photography during dedicated monthly content days, capturing video and photos across formats. Every shoot is planned so the time on-site is focused, efficient, and produces enough content to fill the calendar.
Full Creative Production
After each shoot, we take care of all video editing, carousel graphic design, and Instagram story creation. Content goes through her approval before publishing, keeping her in control without adding to her workload.
Distribution & Community Building
We take care of all publishing and community engagement while actively supporting every new service and promotion she launches. Her growth online is always moving, always intentional, and always in good hands.
Content that builds
real confidence.
Every piece of content was built to reflect what Curated Facial Bar is genuinely about: helping people feel confident in their skin. Educational reels demystified acne care and positioned the founder as the trusted expert she is. Behind-the-scenes content brought warmth and authenticity to the brand. Campaign posts drove bookings and amplified every new service launch.
Content built to educate, connect, and convert, always on-brand.
Social Media Management
Full management of Instagram, from content strategy and production to publishing, community engagement, and campaign launches.
Video & Photo Production
On-site filming, photography, reel scripting, video editing, and graphic design, everything handled after a single monthly shoot.
Strategy & Growth
Ongoing content strategy refined by performance data, ensuring every post serves both the brand and the business.
The work, live.
Selected ReelsReal visibility.
Real interest.
In just a few months, Curated Facial Bar has built a growing, engaged presence online that reflects everything the studio stands for. The numbers reflect not just reach and views, but real business interest. Profile visits are up 122%, external link taps are up 148%, and business address taps have grown by 322%.
That last number tells the most important story: people are not just watching. They are actively looking up where to find her. A purposeful social presence is translating directly into real-world interest in her studio, and the community around Curated Facial Bar keeps growing.
Working with Christina absolutely made my life easier. She is super easy to work with, flexible, compassionate and creative. Her communication is amazing and she is always on top of things. I've worked with different marketing firms, and out of all of them, her standard is honestly the highest.